Up till now, we've had several episodes looking at the question of "why do people do what they do?". Most recently, we asked and answered that question from the perspective of persuasion, in a sense addressing the sub-question "why are people persuaded to do what they do?". Now we get a chance to look at it with the lens of habit: "why do people do the same things so often? How do these habits form? And how can we get rid of them?"
In case you think that habit is unimportant, my first priority would be to disabuse you of that notion.
Now that you're convinced about the importance of the topic, it's time for me to persuade you to listen to the episode.
If you're confused about what just happened, try going back and listening to episode 14 again. If you need any more reasons, here are some episode 11-style attempts...
Enjoy the episode.