For most companies, the typical trajectory is to launch in a test market, learn, shift, and slowly expand into more markets as demand increases.
PivotDesk pretty much did the exact opposite. After launching in 29 markets, the company decided to scale back and restructure their team, which led to a staggering 300% increase in sales.
Ginevra Figg, VP of Sales and Marketing at PivotDesk, transparently shares the story and strategy that led to PivotDesk’s success.
