On today's show we're talking with Pat Flynn of SmartPassiveIncome.com and the Ask Pat Podcast. I was extremely excited to introduce my audience to Pat because he has been so instrumental in the founding of the IFA as well as helping me to understand the world of online marketing. One of the key concepts we discuss is the way that filmmakers can start to build their audience and look at their films as passive income generators.
The concept of passive income is pretty straight forward. Instead of generating an income through hourly income, passive income is income generated from things like ebooks, videos, affiliate marketing, etc. over time. One of the most alluring aspects of passive income is the idea that at some point, you will create enough passive income that you will not need to work for an hourly wage. Although this sounds nice, I have found in my own experience that most people typically like to have something they do to earn a living as well. Pat himself hasn't let a monthly a 6 figure monthly income slow him down. But I do think it's important for filmmakers to learn Pat's techniques to be ahead of the game when it comes to sales and distribution.
