On today's show Shira interviews Reuben Metcalfe, a startup
marketer that has a love/hate relationship with the term Growth
Hacking.
Reuban is a high-school drop-out failed forward into
entrepreneurship, whilst taking a detour in Japanese industrial
coatings, utilities brokerage, growth-consulting, international
gaming law, and digital internet moneys. If you think he sounds
like a character - you don't know the half of it.
He enjoys dealing with companies that help people. Has the somewhat
ambitious aim of fixing capitalism - preferably yesterday, and in a
somewhat lucrative manner. Resigned to, and accepts the fact that
'not everybody's as enthusiastic about it as he is.
Ideas guy by nature, scrappy bootstrapper by trade - Can be found
listening to people much smarter than himself in an effort to be a
better business-guy, or attempting to woo said smart people into
collaborating on a project once he realizes he's in far over his
head.
Has a passing interest in psycho-pharmacology, macroeconomic
theory, and dead roman dudes.
Today we discussed some of our favorite tools, what to expect when
you're testing, and other random tidbits.
