Holly Wright, Email Marketing Manager at Phoenix Direct, joins
the Marketing Cloudcast. If you’re in digital marketing, you
know measurement and data reign supreme. In this episode, Holly
takes us through the pitfalls of email marketing metrics, showing
us which metrics to avoid and which to measure consistently. She
also explains how to run a true A/B test, best practices for
growing email subscribers, and why email absolutely shouldn’t live
in a silo.