First Tim answered the question- What platforms should I focus on? Tim explained that he wouldadvise to use Facebook, Twitter and LinkedIn, but choose to mastereither Facebook OR Twitter. They have very different audiences andlanguage, so choose the one that matches your target audience. Timalso shared why he loves Facebook Live and why any expert, thoughtleader or professional should use it to bring value and build afollowing. The best way to prep for a Facebook Live? Get out anenvelope and write down the top 5 points you would share to helpothers in your industry. Stop making excuses and simply talk aboutthose 5 points.
Tim shared a very simpleframework for the social media landscape
Facebook - people who know youalready
Twitter - people who need toknow you
LinkedIn- people you need toknow
So if you’re looking to usesocial media to generate leads, you start with your friends andfamily, which means inviting them to Like your Facebook page, andask them to invite their friends. Then use Twitter for building anetwork of people who don’t know you but volunteer to follow you.Then you use LinkedIn to follow thought leaders who have their ownfollowers
You’ll also learn:
A simple structure for socialmedia newbies
How to use simple apps to growyour Twitter following and then bring them to Facebook
How to use LinkedIn to connectwith industry thought leaders
How to be short andvaluable
Why you shouldn’t try somethingonce and abandon it
“If you’re new to social media,”Tim explained, “think of Facebook as the place where peoplewho know you gather and are looking to you forinformation.”
Resources & Tools
Crowdfire - https://www.crowdfireapp.com/
As Tim said, if you have aset-it-and-forget-it mentality, you will lose. If you put outcontent people will expect you to engage with them consistently.Set aside at least an hour a day to invest in social media, andexperiment till you find something you can run with.
Click here to download your free PDF, Greg’sFavorite Scripts, featuring scripts for buyer and seller leadfollow up, price reduction and objection handler scripts and muchmore.
