“Breaking Down The Simple Automated Facebook Campaign”
In this episode, Kim talks about specific ad examples for warm and cold traffic, that you can use for your business.
Key Takeaways!
Kim shares and example from the Speaking Empire’s campaign. When it was WarmTraffic, which were people on the email list, website, and Facebook Fans. The ads converted the best with a picture of the head speaker, Dave. But to Cold Traffic, which were InfusionSoft followers, GKIC followers, Authors. Images such as back of heads photo shots did the best. Because it gives the audience the sense that they are the one speaking at the event. Kim has found this type of ad (icon ad), converts the best for cold traffic. Icon Ad - one object on the lefthand side with a bit of red, and text on the right hand side. Kim mention use Shutter Stock to create the icon imagesResources Mentioned in this Episode
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