Chris Morton the Founder & CEO @ Lyst, the fashion aggregation and discovery app and universal checkout cart that has pulled in more than $60m in funding from the likes of Balderton, Accel and DFJ. Chris was previously in the wonderful world of venture himself as an early stage investor with Balderton Capital where he focused on consumer internet companies. Prior to that Chris worked on various projects from making custard suits to working in renewable energy! In Today’s Episode You Will Learn:
1.) How did Chris come to found one of the hottest fashion startups, Lyst? What was the interview process with Benchmark like?
2.) Why did Chris become a VC first before an entrepreneur? What does being a VC allow you to become a better entrepreneur with?
3.) Chris has said before that we have not scratched the surface of e-commerce, so why have we not? What is the vision and what are the challenges that stand in the way? Question from Harry Briggs: Will we see physical retail stores largely disappear?
4.) Lyst place heavy emphasis on data collection and usage. Why is this? What does it power to Lyst to do? What interesting consumer trends and behaviours have been revealed from the data?
5.) How was the fundraising process for Chris? What did being in VC teach him about the process that he could implement in entrepreneurship? What were the challenges? What would he do differently if he were to raise again?