LinkedIn: Why Your Business Needs It, Episode 36

Too often, it seems like small businesses create their LinkedIn company pages and then forget about them.  But if you want to be found by other business people, and you need to enhance your Google search rankings, then you should reconsider LinkedIn.

Co-hosts Bob Turner and Jason Goff take a look at the business site.  It is one of the oldest social networks, having been founded in 2003.  From humble beginnings that year, the business site has grown to employ over 9,000 and has 433 million users.  Of those, 125 million are in the United States.  Here some other LinkedIn stats:

5 mil users write content and post it on LI pulse 33% of Americans use LI during work hours 79% of Wash. DC insiders use LI Only 295 of Social media users use LI 2 new LI members join per second Over 4 mil company pages

Being on LinkedIn can help your business by:

Creating Awareness Enhancing Your Reputation Driving Website Traffic SEO Finding a Helpful Audience