James Norquay takes SEO and makes it relevant again. Yes, we have all heard the "rumours" about search engine optimisation (see what I did there?) yet James continues to build a thriving business. How? He really understands what you need to do, to be able to properly optimise websites and, more importantly your content. It's not as easy as it used to be, but it can be handled properly with the right tools and knowledge. James Norquay takes us on a journey of how best to utilise the scary-cold-calling-world-be-first-on-google of SEO and make it work for entrepreneurs and small businesses.