Podcasting is the fastest growing form of media today. Why the explosion in the last few years? Technology has finally caught up with it!
Co-hosts Bob Turner and Jason Goff talk podcasting on this episode of Online Marketing Guys.
Today, every smartphone has a podcasting app installed, making it easy to find and listen to the content you want. The wide-spread availability of wi-fi and 4-G networks also make it much easier to download episodes or live-stream them.
In addition, podcasts are an on-demand medium, meaning listeners choose the content they want, and listen to it when they want. It is not content that interrupts entertainment, such as TV and radio ads.
Finally, podcasting is set to take off. New cars produced from 2015 forward will all have bluetooth connectivity, making podcasting listening in cars easier than ever!
Online Marketing Guys is a production of Social Flair Marketing and JasonGoff.com.