Joel Comm is a New York Times best-selling author of 12 books, including The AdSense Code and Click Here to Order. He is a motivational speaker as well as a new media consultant. Joel discusses the five social media trends of 2016 on today's show.
• Live streaming goes main stream.
• Why Blab is fantastic.
• Which social media platform to use.
• How can you use live streaming from a sales perspective?
• What is Snapchat and why should you use it.
• Virtual reality in the context of social media.
Why is live streaming going mainstream?
We've finally reached the point in our culture that we want what we want when we want it. We're on-demand. People want to choose what they'd like to watch and this trend is only going to get more popular.
What kind of social media platforms should you use?
People can get overloaded on all the options they have, but in the end, you should use the platform that makes the most sense to you.
People talk about the ROI of certain social media platforms, but Joel suggests to forget about that. What is the platform that's the most fun for you to use? When you're having fun, you're more likely to be consistent with it and others are more likely to be engaged with you.
How can you use live streaming from a sales perspective?
At the end of the day, it's all about value. It's about relationships first and selling will be the byproduct of having built a strong relationship with your audience. We use social media platforms as tools to reach out to more people in real life.
Should adults be using Snapchat?
Believe it or not, Snapchat is no longer for kids. The reason for this is because Snapchat is a fantastic storytelling tool, which you can use to boost your business or brand. There are so many big brands on there currently that it is worth looking into.
Why are people reluctant to engage through video format?
Joel believes it's a couple of things. One, it's fear. It's live in the moment and unedited. Anything could happen. Second, people don't know what to broadcast.
How will virtual reality affect social media?
Blab makes it easy to connect with others over the internet, but virtual reality will take it to a whole new level. Imagine putting on goggles and seeing your friends at a conference and you being able to interact with them like you would in real life.
CONTACT/RESOURCES FOR JOEL COMM
5 Ways Social Media Will Change in 2016