Is your value prop actually communicating your company’s value?
These days people want to know specifically what you’re bringing to the table. Having a vague value prop will only frustrate and confuse potential customers. This ConversionXL blog post goes into detail of what a value prop is and is not, and how to create a good one.
In this episode, Eric Sharp, Founder of ProtoFuse, chats with us about the importance of a well-defined value prop. He also talks about how to articulate your value proposition on your website so that it increases conversions, leads, and sales.
