Once you understand the power of social media, often the next question is, What do I talk about? Our latest episode gives you the tools and tactics to produce your best content and then repurpose and repackage it into multiple forms for other social media platforms.
Tim started by emphasized again that there are real people behind the social media profiles, and as soon as you forget that, you start sending out content no one cares about. It’s critical to know who your ideal client is and what they care about so you put out content that is valuable, otherwise they will unfollow and unsubscribe. SUPER important!
Next we went over 3 questions you can ask yourself to help generate content:
What are you reading that’s interesting to your clients? What do your clients ask you? What is it that I’m doing that’s successful, and how can I share it?By answering questions you actually receive from clients, you get into the conversation already taking place in your prospect’s head.
When it comes to finding your platform, Tim shared a great piece of wisdom, “If you’re new to social media, you have an awesome opportunity to try EVERYTHING...if the numbers go up, stay in that vein...Don’t worry about the numbers falling off. Don’t get too attached to your content.”
To repurpose and repackage, start with your best content, usually email content, and the break it up into smaller chunks for social media. You can also boil your content down to key foundational elements, find the commonalities and then expound on those commonalities in different ways. Greg shared that one of his strategies is simply to document his life, share what he’s seeing and learning every day, and sharing different chunks of it through different social media platforms in different modalities.
Now that you’re armed with a system for producing content, it’s time to implement that system! If you have questions or need help creating a system that works for you, book a free 30-min phone consultation with Dr Stafford here.
Get Tim’s course, Ultimate Periscope Mastery here, and use the code REUPON at checkout to get 50% off the course.
Dr. Stafford has more than 20 years of experience working with corporations, non-profit organizations, educational institutions and private research think tanks in instructional forensics. His knowledge is sought out from some of the largest non-profits in the US and around the world including, the Int’l Mission Board, Baptist Global Response, the Kentucky Baptist Convention, Voice of the Martyrs, and many others. Get a free 30-min phone consulations with Dr Stafford at http://bookdrtim.com/.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
