It's no longer just the role of the secondary market, but of the entire revenue stream via distribution channels, that gets discussed with Mike Guiffre, Vice President at TicketCity. Guiffre has been on the podcast prior, Ep. 461, but now, as a member of the secondary market, Guiffre has the distinction of working for both primary and secondary marketplaces. As Guiffre explains, there may not be a difference between primary and secondary anymore, simply more options for the consumer to purchase tickets from. Guiffre talks about some of the methods that franchises have employed, questioning the efficiency of hiring a slew of sales reps to make 100 phone calls per day, and what options lay ahead for franchise executives in general. Twitter: @mjguff
