#ServiceDesignDay | Nathan Lucy + Jessica Tungesvik on Customer Personas

Happy International Service Design Day!

This is episode 1 of 3 in a series celebrating #ServiceDesignDay! Join the global discussion by sharing this episode with your network!

Check out the show notes + details on #ServiceDesignDay.

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Nathan Lucy and Jessica Tungesvik of XWorx agency share a case study about transforming a new business from a digital product into an in-demand service. They discuss the importance of designing for a specific customer.

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Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.