Don’t be fooled by a large network, an influencer could be a powerful partnership in your banks social media tool kit. In this interview, the host John Siracusa and Lee Odden discuss this enormous opportunity that bank/cu marketers can implement effectively. Every community/market has influencers and influencers can help you accomplish high results if approached and recruited effectively. Learn it all here.
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Resources and Links
Influencer Post on the Toprank blog
Lee Odden's Author page on the Toprank blog
Lee on LinkedIn
Some of the platforms Lee mentioned
About the host
John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.