The Business Approach to Giving
Introducing Wendy McDermott and The United Way of Greater Saint John
We all know that there are tremendous social challenges in our communities no matter where you come from. For those of us who seek to be change-makers, it is often be difficult to sift through all of our giving opportunities to see where our greatest impact would be. This challenge can be even more difficult if you are a non-profit organization who funds other non-profits.
Amy McDermott is the executive director of the United Way in Greater Saint John. When she took her post a few years ago, the United Way was going through some changes to make their charity more impactful. Wendy was instrumental in shaking up the United Way so that it was more results driven and donation friendly. She did this by making organizations seeking United Way funding to take a business approach. Each organization would have to write a “business plan” outlining their challenge, the solution, its value proposition, and the risks associated. Those chosen for funding would then need to have deliverable results within 12 months to show exactly how the funding helped the greater community. The United way outlined a few key challenge targets they wished to tackle including (but not limited to) literacy, and independence for women affected by domestic violence. The results have been astounding both from an impact standpoint, and from increased contributions.
Here about how a business approach to giving can help your community in this 100th episode of the Boiling Point.
In this episode
- The United Way of Greater Saint John Website
- The United Way of Greater Saint John Facebook
- The United Way of Greater Saint John on Twitter
- The United Way of Greater Saint John's YouTube channel (Featuring Videos from Greg)
- Wendy on Linked In