Timestamp:
0:00:50 Joseph Adler Introduction
0:03:50 Segment 1 - Get to know Joseph Adler
0:33:25 Segment 2 - How to expand a franchise system into Canada
1:11:07 Segment 3 - Quick Draw Questions
In this episode of The Franchise Manual Podcast we speak with Canadian attorney Joseph Adler on the topic of how to expand a franchise system into Canada while avoiding the common pitfalls that hinder many franchisors.
Segment 1: Get to know Joseph Adler
In segment one of this episode we spend a little time getting to know the person Joseph Adler. We learn a little about his childhood growing up on Hamilton, Ontario, his first job, and his pathway to law school.
Segment 2: Expanding a franchise into Canada
In segment 2 Joseph Adler outlines some of the common pitfalls that many non-Canadian franchisors experience when they attempt to expand their franchise system into Canada. The topics of discussion are:
Maximize the U.S. market first - maintain domestic focus Ensure that your IP is protected Be proactive rather than reactive Ensure necessary supply chain - Import issues Market analysis - Canadian taste preferences "Canadianize" the FDD and Ops Manual The importance of engaging a Canadian franchise attorney Understanding the competition Finding the right franchiseeSegment 3: Quick Draw Questions
Segment 3 is a fun way to wind down the episode with quick, fun questions such as favorite movie, favorite book, etc. We find out what Joseph would do if he had $1 billion to make the world a better place. We also find out if this Toronto attorney is a closet spaghetti western fan.
This is a FANTASTIC episode and a MUST LISTEN if you have ever considered expanding your franchise system into Canada, or if you just want to get to know Joseph Adler a little more than you already do.
Joseph Adler
Hoffer Adler LLP
425 University Ave., Suite 300
Toronto, Ontario M561T6 Canada
416-977-3444
Kit Vinson
FranMan Inc.
214-736-3939 x 1
