This week, we chat to Dari Samuels who has worked at 1Xtra since its inception in 2002. Having worked on many notable radio shows including the Tim Westwood show, Dari now produces the Charlie Sloth show and guides us through how you should best capitalise on radio play.
We delve into the key differences between traditional and digital radio and how these are fast affecting the need to get your record spun live on air. Dari explains how this open playing field has driven a call for exclusive, unique and shareable in-show content, in order to attract the same audience that once came with ease.
We ask Dari how he discovers new music, who calls the shots on what gets played and how he manages such a busy inbox that fast fills up with the hottest demos from labels, pluggers and luck-tryers on a daily basis.
On the subject of radio pluggers, we hear from the inside, exactly what happens behind closed doors when pluggers submit your track for review to radio stations. Dari's advice might help you to weigh up exactly what a plugger could do for you, and when might be the right time to engage them.
Thanks to our good friends at Richer Sounds and Cambridge Audio HQ for the space to record this podcast. Podcast produced by Matt Cheney at Protocol One Audio.
This podcast is brought to you by Unsigned Music Awards and sponsored by EVS Entertainment Insurance.