Building a content-centric influencer marketing program to support your loan officers/sales staff could help increase loan demand, lesson sales cycle times and increase the quality and quantity of your loan customers as well . it’s not as difficult as it seems. If you’re looking to build a content marketing strategy and want a great place to start, listen in.
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About the host
John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.