The old saying goes, “You only get one chance to make a first impression,” and the same holds true for your copy.
To prevent your ad, website, and email copy from repelling leads, it’s necessary to tap into your reader’s subconscious so you make a lasting impression. When it comes to the psychology of sales and lead generation, if a person’s subconscious isn’t activated, they’re not going to take action.
In this episode Erik Luhrs, the “Bruce Lee of Sales and Lead Generation,” talks about how to tap into the subconscious of your audience in order to attract and retain leads.
