In 30 years of sports media, Joe Favorito has separated himself from the pack with a dynamic look at how to penetrate weak attention spans with some of the most effective, contagious branding in the industry today. Favorito discusses his time at the New York Knicks as the Vice President of Communications, and his eventual building up a massive 36,000 email list which continues onto this day. Favorito talks about his foray into comic conventions, MMA, and education, as well as what current students are not getting from a sports management degree. Favorito presents his case on why networking face-to-face is a lost art to the young and his thoughts on sports management degrees in general. Twitter: @joefav
