EP033 - On Demand Economy (ODE) Deep Dive

EP033 - On Demand Economy (ODE) Deep Dive

What is the on demand economy (ODE)?

Consumer behavior that is driving the adoption of on-demand economy

Mobile Social Bifurcation of Value vs Convenience Zero friction

ODE Industry

GDP ODE TAM How big today  Investments Sample co’s Marketplace Homejoy Handy Amazon Referral - thumbtack Referral 1099 W2 Owned and operated Business models 

ODE meets retail - where and why do they intersect

Delivery Instacart Postmates Deliv Uber Rush Curbside Google Express Blue Apron (ingredients) Doordash/orderup Postmates Uber Eats APN Food delivery Food/grocery Enjoy Michelin Onsite Products that rely on services Target - Instacart (but stopped curbside Etsy ASAP Everlane 1hr delivery in metros: Ecommerce/Retail + ODE Examples

Takeaways for retailers

Watch closely and don’t be blindsided Test partnerships - 1hr delivery good example If you have a product that naturally requires a service, self-disrupt ODE will change consumer expectations and ‘feedback’ into retail 

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Episode 33 of the Jason & Scot show was recorded on Wednesday, June 22, 2016.

 

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.