Lot’s of places that banks & credit unions can go to create a great mobile experience, what is it that consumers care about in regards to a great mobile experience? It’s a fact, consumers are comparing your mobile experience to that of Netflix, Facebook, and other major giant brands are raising the bar in regards to what type of experience is great. You cannot compare your experience of that of BOFA or Chase, you’ll have to compare it to some of the best brands today.
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John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.