Jason Swenk shares how to scale and sell. If you got a call with an offer, would you be ready? It happened to Jason Swenk. But, he had a plan and shares the details in this episode of Build a Better Agency.
Jason Swenk calls himself the defender of truth, justice, and effective business practices. 16-years ago, he founded a digital agency and they worked with clients like AFLAC, AT&T, Coca-Cola, and LegalZoom. He sold that agency and is now working with agencies, teaching them to use cutting-edge business strategies to defend themselves against the competition. His website, www.jasonswenk.com, has a plethora of information dedicated to educating agency owners including Agency Insights, his weekly newsletter.
What you’ll learn from Jason Swenk during in this episode: How Jason prepared his agency for sale The importance of systems inside an agency What to do when the systems you put in place make you nonessential for day-to-day operations Lead generation: why Jason believes this is the biggest pain point for agencies and what can be done about it How agencies can deliver exceptional value to clients willing to pay a premium price and how to get those clients in the first place How to recognize which clients to seek out and which to avoid Jason’s “Agency Playbook” Things agencies do to get in their own way Agencies and niche: why you need to start very, very small What can agencies do right now to take action on the ideas in this episode
