"Creating Content That People Actually Care About”
In this episode, Kim talks about focusing your ad content to be about the consumer, rather than your business.
Key Takeaways!
Creating content that people actually care about. Kim saw some ad in the Chicago airport, that said: “You should follow us on Facebook/Twitter”, but they didn’t say “why” I should follow them. Give them some kind of incentive. You should make the content about THEM, not about you. Big brands make this mistake all them time! Perhaps they could have chosen content that said: Be alerted for a contest... Be alerted about parking... Special discounts at the eateries at the airport... Conclusion: Make it about them! Checkout: http://fbsaleslaunch.comResources Mentioned in this Episode
How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com
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