Gregg Fraley is an entrepreneur, author, speaker, trainer, and consultant in commercial creativity and innovation who helps organizations with creative problem solving. Gregg’s diverse background includes everything from founding and managing high-flying software technology companies to working as an interactive television producer. He is the author of business novel “Jack’s Notebook” which is featured on many business school reading lists and he’s won an Emmy and a cable ACE award during his time at Warner Cable. Gregg is passionate about all things creativity and innovation and I’m delighted to have him on the show today.
In this episode of The Creative Life Podcast Gregg talks about attending the Intrapreneur Conference and always looking to connect with new groups of people. He tells us about his experiences in working in the television industry for many years and also shares with us how he discusses creativity to larger organizations.
"My stimulus for new ideas comes from experiences that I have in the marketplace. When I'm working with customers, I'm looking at how they're using what we're doing, I'm looking at how they're responding on what we're doing."
- Gregg Fraley
Gregg Fraley 'Creative Problem Solving' Show Notes:
The Intrapreneurship Conference (1:26) IBM Survey on Creativity (4:00) Creative Problem Solving (5:02) Breakthrough innovation requires risk (10:06) Creative Problem Solving (CPS) - Osborn and Parnes (14:08) Problem Framing (14:23) Brainstorming techniques for introverts (15:08) Brainwriting (16;02) Brainstorming training (17:58) The business novel (26:04) Idea management systems (29:35) Favorite Tools: Creative Problem Solving - Osborn and Parnes Idea management systems Favorite Books: Creative Thinkering by Michael Michalko Favorite Record: Vince GuaraldiJoin James's Facebook fans: https://www.facebook.com/jamestaylordotme
LinkedIn: https://uk.linkedin.com/in/jameskirktaylor
This is The Creative Life, James Taylor's weekly YouTube show.
--------------------
ABOUT JAMES
--------------------
As a creativity expert Taylor is a frequent guest speaker at universities and international conferences. He has given keynotes and talks at Apple, Subscription Site Summit in San Francisco, the British Music Show in the UK and at several universities across Europe including University of Dundee in Scotland and University of Macerata in Italy. He is often called upon by media outlets to give his views on trends in creativity and innovation. He has been quoted in the San Francisco Chronicle, Miami Herald, Columbus Dispatch, STV, Business Insider and San Jose Mercury News as well as featured on BBC TV and being the subject of a 30 minute program on his life for BBC Radio Scotland. As a host on shows about creativity and innovation he has interviewed legendary investor Maynard Webb (Yahoo.com, eBay.com & Salesforce.com board member) and New York Times best-selling writers Chris Guillebeau ($100 Startup), Rolf Potts (Vagabonding), Brand Cooper (The Lean Entrepreneur) and Ryan Holiday (Trust Me I’m Lying). James is also a Fellow of the Royal Society of the Arts (FRSA).
Meet James at http://www.JamesTaylor.me
--------------------
ABOUT THE CREATIVE LIFE
--------------------
The Creative Life is a weekly self-improvement show full of #motivation, #inspiration, and #creativity strategies with creativity speaker and author James Taylor.
The Creative Life blog can be read at: http://www.jamestaylor.me
--------------------
SUBSCRIBE
--------------------
Never miss a video, and join the Youtube self-help community living the fully creative life: http://www.youtube.com/jamestaylorme
