Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. In 1995, Drew started his own agency -- McLellan Marketing Group. He also helps other agency owners learn how to take their business to the next level through the consultancy -- Agency Management Institute. Drew is also one of the world’s top marketing and branding bloggers, according to AdAge’s Top 150 index. He’s written the book 99.3 Random Acts of Marketing and co-edited the Age of Conversation series of books. He has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read. Drew also hosts the brilliant Build a Better Agency Podcast.
Build a Better Agency is an offshoot of Agency Management Institute -- so the audience is very narrow -- people who run small to midsize agencies. The guests are wide in range -- but they all have something to teach these agency owners.
The most important skill is for the host to check their ego at the door -- put the spotlight on your guest and find out what they have to say.
The challenges are very human challenges. What if I'm not good at it? What if no one wants to listen? But get out of your own way and put the spotlight on your guests.
I don't work on podcasts every week -- but when I do it takes about 90 minutes of my personal time to prepare and record each podcast. After that my team -- Predictive ROI -- takes it from there.
My digital footprint is growing faster than I would have expected -- and all because of the podcast.