Randy shares the mic with Dana Gleason, Founder of Mystery Ranch backpacks and Ryan Holm, Mystery Ranch Marketing Manager. Dana explains 40 years of backpack design and business philosophy that results in the highest quality backpacks on the market. Built for no failure and no compromise to quality, Dana and Ryan explain how the Mystery Ranch business ethos pervades all the company creates. There is a reason why we use Mystery Ranch backpacks and this podcast explains why. When a company builds products for intense users, such as military and wildfire personnel, the technology and product development migrates to consumers at all levels, in our case, the hunting consumer.