With all the social media sites out there, how can small businesses keep up? Trying to can be overwhelming for organizations with small teams.
Well, the good news is, you don’t have to try, that is, as long as you know who your target market is. Co-hosts Bob Turner and Jason Goff discuss this topic on this week's podcast episode of Online Marketing Guys.
A crucial step for any business is to identify their target market: Who is going to buy your product or service? Who makes the buying decisions? Does your offer really solve a problem they have? If so, how does it do that? These answers will help you position your product or service so it resonates with your target.
From that determination, everything else flows. Once you know who your target market is, you can make sound, logical decisions about how and where to market to them. This applies to your choice of social media channel, as well.
