Blood, sweat and association equity are part of Jimmy Smith's gameplan to push the social media digital side of college athletic administrators into the forefront of professional development. Smith talks about his lobbying efforts with his fellow digital collegiate professionals into building an affiliate association under NACDA of their own, as well as some of intangibles of why its necessary. Smith discusses how far digital marketing has come in the last few years for athletic departments, and where it is headed. Twitter: @TheJimmySmith
