Nothing’s more comfortable than the familiar. Companies from Starbucks to McDonalds, AirBnB, Whole Foods and beyond have learned that consistency is key when it comes to brand loyalty and truly building the relationship with the customer that goes beyond the checkout and into the purchasing cycle. Robyn Itule and Jeremy Nelson spend some time with Brian Short & Dan Casey, to chat about how branding, design, and UX have impacted IT from ap dev and beyond.
