Many organizations have been rethinking the annual report and using these traditionally mundane reports as an opportunity to tell their stories. Robin Miner-Swartz has led the charge on this and has helped non-profits and her clients to take full advantage of these valuable opportunities to explain the why.
[10:58] “If you can be a utility player in your office, you are a really valuable person.” [14:56] “How would you explain to your mom what you do?” [15:31] “In reinvention we have to understand what our story is.” [16:14] “Start with why” Dig in
[4:40] Response to disruption and strategy to navigate your career journey  How to tell your unique story
Tip of the week
Take your annual report and other traditionally mundane documents and use it to tell your story. These reports are valuable opportunities to convey the why to your customers and stakeholders.