EP035 - E-Commerce Deadly Sins
A list of the 15 common mistakes we see in digital commerce:
Requiring the user to create an account to checkout (See $300M button, now known to be Best Buy) Spending too much on Adwords vs PLA's Not offering Free shipping Not having a fully developed channel strategy Not telling the shopper “when they will get it” Overfocus on customer acquisition, not enough on retention Not having a prominent Search box Over emphasis on mobile app vs mobile website Lack of social proof (rating & reviews, question & answer, user generated content Omni-channel failures (not having accurate inventory) Poor product photography Too much checkout friction (too many fields, leaving header/footer on) Pricing surprises in the checkout Prominent Promo field in the checkout (See: Promo field is costing Sears $16M/mo) Poor Pageload Speed (too many 3rd party tags, especially on mobile)Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.
Episode 35 of the Jason & Scot show was recorded on Wednesday, July 6th, 2016.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
