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How do you sell 359 homes and become the top agent in your city? Misty SOLDwisch of Des Moines, IA shares her story of becoming a great listing agent, and how she leveled up with radio and TV.
Takeaways + Tactics
Use a two-stage listing consultation process - Going through the home first before recommending a list price
If you’re a strong listing agent, radio and TV might be the catalyst to dominating your city
To be a great listing agent, you must be a great listener. That side of the business is where all the expectations are
Sellers form an opinion on your expertise based on your presentation and the information you put together on their home...I go into the home without making any presumptions. -Misty SOLDwisch
First we covered Misty’s background as an agent, team leader and broker/owner of a RE/MAX office. Misty was always a strong listing agent, and she explained her two-stage listing consultation process at the top of the show. By going into the home without any presumptions of the value, she was able to build rapport and listen to the seller’s needs and motivations, then come back with an informed presentation and price opinion. This built her credibility and trust with the sellers.
Misty explained what it takes to be a great listing agent, “You must be a great listener. That side of the business is where all the expectations are. The buy side, that’s the fun part!” Because of her listing process, her listening skills and regular communication with seller clients, she built a reputation as a great listing agent.
From there, she started in internet lead generation, which is still part of her overall strategy. However, the catalyst for becoming the top team in her market was moving into radio and eventually television. The name recognition and lead generation from those two sources feed her entire team.
To prepare yourself to dominate your market, focus on becoming the best listing agent possible. Use a two-stage process to build rapport, trust and credibility, and capture great testimonials. Then you can level up into mass media marketing like radio and TV for massive lead generation.
Misty Soldwisch is a RE/MAX broker/owner and leader of the Misty SOLDwisch Homselling Team in Des Moines, IA. In 2015 Misty’s team sold 359 homes, making her the the top producing agent in her market. Learn more about Misty’s team and send referrals atwww.soldincentraliowa.com or firstname.lastname@example.org.
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