In order to start connecting your creative and your analytics, you have to first create a connected infrastructure.
Look at current clients, at the characteristics from your CRM, and push that data into a platform like LinkedIn and find look-alike profiles. Then come up with a targeting plan to drive in that traffic that you’re looking for.
In this episode, Sebastian Jespersen, Founder & CEO of Vertic, covers this and more as he explains how to connect your creative with your analytics.
