It is the most successful mobile-app in US history! Within 24 hours of its release, it had 21 million active users and Nintendo’s shares shot up by more than 50 percent! The estimated revenue for this game is $1.6 million per day!
We're talking, of course, about Pokemon Go. It’s a form of augmented reality. Your smartphone’s camera sees the world as it is, but then the app overlays Pokemon characters. The game requires players to collect them.
Co-hosts Bob Turner and Jason Goff take a look at this game on this week's episode of Online Marketing Guys.