For this episode of Authority Insider I spoke to business guru Scott Oldford. Scott’s one of the most remarkable people who’s been on the show so far. His career as an entrepreneur started when he was just seven years old and set up a business selling eggs from home.
Scott didn’t stick with eggs; by the age of 16 he was running an online programming and marketing business, and had picked up a lot of recognition including an American Express Innovator Award.
Of course innovation is always challenging, and Scott’s run into a few challenges along the way. At one point he was nearly $750,000 in debt. In fact that was just over three years ago – but in 14 months he had built a new company that was already bringing in close to $1 million in revenue.
Now Scott is showing entrepreneurs how to build effective online marketing funnels using the methods he developed for his own businesses. He’s already helped more than 5,000 businesses to grow, and he plans to help a lot more.
Scott is a huge believer in the power of simplicity; he eats the same things every day, and he owns a whole two pairs of jeans and three shirts.
Here are some of the things Scott and I discussed:
Why entrepreneurs earning around $200,000 are so much fun to be around Equity, conflict of interest and the benefits of cash Why entrepreneurship isn’t sexy The limits of podcasting as a way of building a business Why an audience is useless unless you train them to buy What makes you any different? – The importance of having a value proposition Fake intimacy, and how people go wrong with automated mailing tools What to expect from an agency Why an agency is an inefficient way to get leads Scaling an agency – is it possible? Designing a marketing funnel How a traditional funnel works Creating a smart funnel – slow and fast lanes Streaming leads into lanes Turning entrepreneurs into marketers
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