“Why You Always Have To Split Test”
In this episode, Kim talks about split testing your ads to see which ones are the most successful.
Key Takeaways!
Elitedigitalgroup.com/livecast Register to get the following... Template of a Facebook Live Video Script A 4 Video Mini Training Series Kim is running all these different ads to get people to register for Livecast, and Elite Digital Group is analyzing the results of the success of their ads. Of the 6 ads, 3 of the ads had Kim’s and Kelly’s face on them, and the other 3 did not. The results of the ads are... The #1 ad that is doing the best is the one that has their faces on them. No big surprise The #2 ad that is doing the best has no faces on it. If Kim never had completed a split test, she would never have seen these results. Never, ever assume what ad will do the best, because these results are kind of surprising. Kim likes to segment her ad sets. Break apart the ads and see what’s performing the best. Interesting food for thought – think about how you are testing. Test another ad, test another interest group, and put it as a separate group so you can really filter through the targeting. Register at elitedigitalgroup.com/livecast to see how the whole process works from start to finish.Resources Mentioned in this Episode:
elitedigitalgroup.com/livecast
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