According to Ben Settle, world's leading authority on email marketing and a personal friend of mine:
"The best thing you could do is to stop trying to sell your product. Don't convince people to buy from you. Instead give them an opportunity to join you and your clients on your adventure. In fact, you could even try to get rid of them. The ones who stick - those are your best customers."
Controversial?
Unorthodox?
Weird?
Yeah, those are the three words that perfectly describe Ben's wicked email ways.
But you know what?
His methods work and I don't argue.
Neither should you.
Instead, you should take in every word from today's episode of the List Building Lifestyle and do as he sayeth to raketh more moolah with your emails.
