Luke Jarman is entering the United States sports market with a wealth of branding experience on the world stage. Jarman shares his experiences ranging from the United Kingdom, Brazil and Qatar, and how his company, ICON, has helped share some of the marketing efforts to a global sports marketplace. Jarman talks about how images, colors and shapes can transform attitude and affinity toward stadia and events, as well as why countries such as Qatar are making significant investments in the space overall. Twitter: @LucasMonkeyBoy
