EP038 - Pokémon GO DeepDive
Pokémon GO is a new mobile game sweeping the globe. It launched in the US on July 6th, and has already become the biggest mobile game in U.S. history, and has surpassed Twitter in active daily users.
This episode is a deep dive in what retailers and shopper marketers need to now about Pokémon GO. Including:
Background of the game Overview of game concepts How it impacts retailers Advanced ConceptsThis episode is sponsored by the National Retail Federation. The Jason and Scot show will be live podcasting at the NRF/shop.org digital summit 2016 which is in Dallas September 26-28th this year. We have a custom discount code for our listeners. The code is JASON&SCOT, you will get a 10% discount on the full conference fee. Visit retailsdigitalsummit.nrf.com to enter the code when you register for the show and we’ll see you there!
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Episode 38 of the Jason & Scot show was recorded on Monday, July 25th, 2016.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
