Mike Waddell has managed to navigate the trickiest of waters in sports; not only as a broadcaster, but administrator in collegiate athletics, and now in the professional sports world with the Richmond International Raceway. Waddell talks about selling into a culture and environment, as well as building a group of personnel that lasts, specifically citing one experience in Virginia in 1994, where he learned what you say, as well as how you say it, matters to the locals. Waddell shares his experience on managing people, including how to deal with sudden situations, both in terms of family issues and when the athletic director is fired. Twitter: @Waddell247RIR
