The idea that sales reps and marketers really need a marriage counselor has nearly reached the point of cliché.
It makes you wonder: is this really still a problem?
Unfortunately, it is. Changes in how buyers go through the sales funnel have only intensified the issues. The prevalence of negative stereotypes for both groups hasn’t helped, either.
In this episode, Tracy Eiler, CMO of Inside View, talks about the continuing problem of aligning sales and marketing and what you can do to make your teams kiss and make up.