In this episode of The Creative Life Podcast I talk with Yuri Cataldo, a Boston based entrepreneur, designer and Director of the Creative Entrepreneurship program at Emerson College. After training at Yale in set and costume design he founded IndigoH20, a multiple award winning bottled alkaline water which recently won best tasting water in the world. IndigoH20 has been featured at the Oscars, Golden Globes, the Emmy’s and in 60+ magazines. Yuri himself has been named as one of the 40 under 40 business leaders in his home state of Indiana for his work bootstrapping IndigoH20 and today he lectures at Princeton, Stanford and at art and entrepreneurship conferences. You can hear him each week when he hosts his podcast “Advance Your Art”, which focuses on the journey from artist to creative entrepreneur.
'Creative Entrepreneurship' Show Notes: Arts entrepreneurship The myth of the starving artist La Boheme and Rent Starting again Four Hour Work Week by Tim Ferriss How to pre-sell your creative work The water business Evaluating creative ideas Advice from a NASA engineer Favorite Tools: Fancyhands Favorite Books: Meditations by Marcus Aurelius Favorite Albums: Amnesiac by Radiohead
Join James's Facebook fans: https://www.facebook.com/jamestaylordotme
LinkedIn: https://uk.linkedin.com/in/jameskirktaylor
This is The Creative Life, James Taylor's weekly YouTube show.
--------------------
ABOUT JAMES
--------------------
As a creativity expert Taylor is a frequent guest speaker at universities and international conferences. He has given keynotes and talks at Apple, Subscription Site Summit in San Francisco, the British Music Show in the UK and at several universities across Europe including University of Dundee in Scotland and University of Macerata in Italy. He is often called upon by media outlets to give his views on trends in creativity and innovation. He has been quoted in the San Francisco Chronicle, Miami Herald, Columbus Dispatch, STV, Business Insider and San Jose Mercury News as well as featured on BBC TV and being the subject of a 30 minute program on his life for BBC Radio Scotland. As a host on shows about creativity and innovation he has interviewed legendary investor Maynard Webb (Yahoo.com, eBay.com & Salesforce.com board member) and New York Times best-selling writers Chris Guillebeau ($100 Startup), Rolf Potts (Vagabonding), Brand Cooper (The Lean Entrepreneur) and Ryan Holiday (Trust Me I’m Lying). James is also a Fellow of the Royal Society of the Arts (FRSA).
Meet James at http://www.JamesTaylor.me
--------------------
ABOUT THE CREATIVE LIFE
--------------------
The Creative Life is a weekly self-improvement show full of #motivation, #inspiration, and #creativity strategies with creativity speaker and author James Taylor.
The Creative Life blog can be read at: http://www.jamestaylor.me
--------------------
SUBSCRIBE
--------------------
Never miss a video, and join the Youtube self-help community living the fully creative life: http://www.youtube.com/jamestaylorme
