Consumers want to know that companies are being transparent with them. But what exactly does that mean?
Many companies are struggling with the idea that being open and honest doesn’t necessarily mean opening the floodgates to release any and all information.
So, how do you figure out what you can and should reveal for transparent communication? How do you convey the reasons for keeping some information quiet to your employees, such as sales reps, who deal directly with the public?
In this episode, Jennifer Rock and Mike Voss, Principals at ROCKdotVOSS, discuss tips on how to communicate transparently with customers in the right ways.
