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Social media is an incredible prospecting tool for real estate agents, but how much time do you have to put into it to succeed? According to social media expert Tim Stafford, 20 minutes per day is enough to grow a following and start working to create useful content for your following. In this episode, Tim also provides useful social media tips for appealing to millennials and how to use humor to attract followers.
Takeaways + Tactics
Ask questions to engage with people. When people share their opinions they feel like they’re part of the community.
Retweets are important for the health of your Twitter presence
Shape everything you do on some sort of purpose you have in your mind
When you tweet, tweet well, make sure your tweets count, make them reflect the complexities of who you are, your brand, and your services. Tim Stafford
The show kicked off with a question about how to appeal to millennials and how social media can be employed to leverage testimonials. Tim reminded listeners and viewers about the essence of social media. “It’s all about how people behave in digital environments. You're trying to understand what makes a human being tick. If you get that you can succeed.”
When it comes to millennials, the goal should be to build a community and build the idea that people can have and voice their opinions. Secondly, the goal should be to ask questions to engage with people. This is what will make them feel like part of community.
Tim went onto talk about texting and why it’s the go-to platform to raise money for non-profits. He said it provides an avenue for people who normally wouldn’t give. Real estate agents may not be non-profits looking for funding but there is something to learn in that insight. If you can start thinking of things on a minor level you can actually win followers and get clients in what Tim calls small-atomizations.
Next, Tim brings up the importance of employing humor on social media. For example, on SnapChat, millennials have stated that they like humor. He said you don’t necessarily have to post funny videos but you can make your vibe a bit more laid back.
The show winded down withTim introducing his Twitter strategy, consisting of 6 things you can do each day for 5 minutes each day.
Engage with people on your feed or in your notifications, the goal is to have conversation look through your feed Retweet new followers Follow people Unfollow people who didn’t follow back in 48 hours Follow back Write tweetsAccording to Tim Stafford, what agents should be doing on social media is building a following and creating content that people will respond to. On top of that it’s important to tweet often, tweet well and use hashtags wisely. Lastly, don’t be afraid to bring value and humor so that people become more comfortable with you.
Guest Bio
Tim has more than 25 years of experience in the areas of educational leadership, instructional design, educational technology, curriculum and development, adult learning, professional development, and accreditation. To get in touch with Tim, email his at tmstafford@ruinstitute.com or book him for a free coaching session by going to bookdrtim.com
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