The primary function of every marketer is to generate demand and create and increase the amount of qualified leads. Marketing’s ability to support loan officers by creating opportunities and the content to increase the chances of those leads turning to sales is a function required by all marketers. Hear a great discussion on how to do exactly that
Towards the end of the interview Sam and John geek out and he shares so much in regards to measuring with statistical significance, truly awesome!
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Resources and links
Hubspot's Annual State of Inbound
Sam's #banksocial Profile
John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.