The TV market and industry has changed so much in such a short period of time - we all know that - but I wanted to get an in-depth analysis of the other side of the TV world, so I brought on two veteran ad agency executives, Andy Bryant and Charlie Mawer. Their London-based Red Bee creative agency has worked on branding campaigns for Doctor Who, Sherlock, The Walking Dead, and a bunch more, but because they have been working in the TV branding world for so long, and because they recently released a book titled, "TV Brand Builders: How To Win Audiences and Influence Viewers", I wanted to get their behind the scenes perspective of the ever-evolving world of TV in general.
